Many other important bodybuilders in the early history of bodybuilding prior to 1930 include: Earle Liederman (writer of some of the earliest bodybuilding instruction books), Zishe Breitbart, Georg Hackenschmidt, Emy Nkemena, George F. Jowett, Finn Hateral (a pioneer in the art of posing), Monte Saldo, Launceston Elliot, Sig Klein, Sgt. Alfred Moss, Joe Nordquist, Lionel Strongfort (Strongfortism), Gustav Fristensky (the Czech champion), Ralph Parcaut, a champion wrestler who also authored an early book on "physical culture," and Alan C. Mead, who became an impressive muscle champion despite the fact that he lost a leg in World War I.
1950s and 1960s
Bodybuilding became more popular in the 1950s and 1960s with the emergence of strength and gymnastics champions joining the sport, and the simultaneous popularization of muscle training, most of all by Charles Atlas, whose advertising in comic books and other publications encouraged many young men to undertake weight training to improve their physiques to resemble the comic books' muscular superheroes. Of notable athletes, US national and gymnastics champion and US Olympic weightlifting team competitor John Grimek and British strength athlete Reg Park as winners of newly created bodybuilding titles such as the Mr. Universe and Mr. America competitions paved the way for others. Magazines such as Strength & Health and Muscular Development were accompanied by the fame of Muscle Beach, in Santa Monica, California. The casting of some bodybuilders in movies was another major vehicle for the sport's popularization. Of bodybuilder-actors perhaps the most famous wereSteve Reeves and Reg Park, who were featured in roles portraying Hercules, Samson and other legendary heroes. Dave Draper gained public fame through a role in Don't Make Waves,and in appearances in television series such as the Beverly Hillbillies and The Monkees. Other rising stars in this period were Larry Scott, Serge Nubret, and Sergio Oliva. The gym equipment and training supplement industries founded by Joe Weider were complemented by the growth of the International Federation of BodyBuilding & Fitness (IFBB), which was co-founded by Joe and his brother Ben. The IFBB eventually displaced the Amateur Athletic Union's Mr. Universe titles and also that of NABBA, the National Amateur Bodybuilders Association as the most important and notable contests.